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From Indigenisation to Perversion: A Socio-Ethical Discourse on Televangelism in Cameroon and Nigeria
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From Indigenisation to Perversion: A Socio-Ethical Discourse on Televangelism in Cameroon and Nigeria
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Journal Article
From Indigenisation to Perversion: A Socio-Ethical Discourse on Televangelism in Cameroon and Nigeria
2024
Overview
Research works on televangelism in Africa essentially revolve around its indigenisation and its potential for socio-political mobilisation. Indeed, the bulk of the extant literature on the issue focuses on how African Pentecostal televangelists have adapted the American version of teleministry to make it suit African realities and how these Pentecostal preachers have remarkably revolutionised the American concept. Meanwhile, this revolution has been characterised by a number of ethically questionable issues, many of which have not really attracted the scholarly attention they deserve. In view of filling this gap, the present article deploys critical observations and insights from new research and case studies to explore ways in which televangelism has been perverted in two African countries namely Cameroon and Nigeria. The paper specifically sets to attain two main objectives: it illustrates the perversion of televangelism on the television broadcast of Cameroonian and Nigerian Christian televisions and examines the implications of this perversion for the regulation of religious broadcasting in the two countries. The paper argues that there are at least four ways in which televangelism is perverted in Nigeria and Cameroon. These include tele-exorcism, fake miracles, dramatisation of preaching and post-truths. These unethical issues have contributed in perpetuating negative stereotypes and gloomy social representations of Pentecostalism in the two countries. The paper recommends that media regulatory organisations in both countries should constantly intervene to ensure that the essential of religious broadcasting is observed by religious televisions.
