Journal Article

Examining Micro-Level (SQL) Curriculum-Oriented and Promotional IS Enrollment Strategies

Johnson, Jeffrey J., Mills, Robert J., Beaulieu, Tanya Y.

2017

Overview

Maintaining enrollments in information systems programs capable of meeting industry demands is an ongoing challenge. While significant research has been conducted examining macro-level strategies (e.g., promoting MIS activities), very few studies have examined micro- level strategies (e.g., promoting Structured Query Language). The purpose of this study is to empirically examine both curriculum-oriented and promotional interventions by introducing SQL into foundation information systems curricula. Based on the Theory of Reasoned Action (TRA), 180 students completed a survey to measure attitude, behavior norms, and plans to enroll in a database class in the future. Additionally, both the hands-on SQL instruction and the promotional SQL intervention played a moderating role on the impact attitude had on plans to take a database course. These results add to our pedagogical understanding of enrollment decisions as well as provide practical solutions educators may use to keep pace with enrollment demands.

• Publisher: Taylor & Francis,Taylor & Francis Ltd
• Subject: Attitudes / Big Data / Core curriculum / course enrollments / Curricula / Data base management / database management / Enrollments / Higher education / Impact factors / Information systems / Information Systems (IS) education / Intervention / Management information systems / Marketing / Norms / Perceptions / Query languages / Structured Query Language-SQL / Students / Studies / Theory of planned behavior / theory of reasoned action / TRA