Asset Details
Do you wish to reserve the book?
Loyalty trends for the twenty‐first century
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
Loyalty trends for the twenty‐first century
Do you wish to request the book?
Loyalty trends for the twenty‐first century
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
Loyalty trends for the twenty‐first century
2005
Overview
Purpose – As loyalty marketing programs have reached a state of maturity, the aim of this paper is to outline the key loyalty‐marketing trends for the twenty‐first century that can serve as guideposts as marketers create, expand and revamp their loyalty and customer relationship management (CRM) strategies.Design/methodology/approach – The paper uses data and statistics from numerous loyalty‐marketing programs to support its conclusions.Findings – Five key loyalty‐marketing trends are identified and explored in detail: ubiquity; technology enables but imagination wins; coalition lite; customer analytics; and the Wow! factorPractical implications – The challenge for marketers is to reinvigorate the market with new strategies, tactics, and technologies backed by imagination, innovation and sound program design. The five key loyalty‐marketing trends for the twenty‐first century identified in this paper can serve as guideposts as marketers create, expand and revamp their loyalty and CRM strategies in the new century.Originality/value – Provides a view point based on the authors' opinion or interpretation of the key loyalty‐marketing trends for the twenty‐first century.
Publisher
Emerald Group Publishing Limited
Subject
