Asset Details
Do you wish to reserve the book?
KEEPING THE BALANCE BETWEEN ETHICS AND EFFECTIVENESS IN COMMUNICATION
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
KEEPING THE BALANCE BETWEEN ETHICS AND EFFECTIVENESS IN COMMUNICATION
Do you wish to request the book?
KEEPING THE BALANCE BETWEEN ETHICS AND EFFECTIVENESS IN COMMUNICATION
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
KEEPING THE BALANCE BETWEEN ETHICS AND EFFECTIVENESS IN COMMUNICATION
2025
Overview
Today’s geopolitics has become more and more complicated, alliances change and the geopolitical actors shift from the background to the spotlight very quickly. In such a volatile environment, communication is a critical tool wielded by states and non-state actors alike. The tension between maintaining communication ethics—grounded in truth, transparency, and respect—and the urgent demand for communication efficiency—speed, clarity, and impact—has become increasingly pronounced. This article analyzes the complex interplay of these forces, with a focus on the influence of digital technologies, social media and information warfare. Drawing on case studies of the Russia-Ukraine conflict and global COVID-19 messaging, it tries to illustrate how ethical compromises can undermine efficiency in the long term and argues for a balanced communication strategy that upholds ethical standards without sacrificing strategic effectiveness.
Publisher
Regional Department of Defense Resources Management Studies,\"Carol I\" National Defence University
Subject
