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Tian-ren-he-yi strategy: An Eastern perspective
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Journal Article
Tian-ren-he-yi strategy: An Eastern perspective
2016
Overview
Research on the business-environment dilemma has traditionally focused on strategies based on isolated, either/or mindsets, such as economically-oriented and environmentally-oriented strategies. Drawing on the cultural, philosophical, and intellectual traditions of China, we sketch the contours of a new holism-based strategic mindset, which results in a
tian-ren-he-yi
strategy. As an Eastern perspective,
tian-ren-he-yi
means “nature and mankind combined as one” or “nature-human harmony.” We leverage both qualitative and quantitative investigations to first identify the underlying mechanisms connecting
tian-ren-he-yi
strategy and firm performance, and then to compare the performance-enhancing potential of
tian-ren-he-yi
strategy with the two strategies based on the isolated mindset. Our analysis shows that when managing the business-environment dilemma,
tian-ren-he-yi
strategy has stronger performance-enhancing potential than either economically-oriented or environmentally-oriented strategies.
Publisher
Springer US,Springer Nature B.V
