Asset Details
Do you wish to reserve the book?
Business, soft power, and whitewashing: Three themes in the US media coverage of “The Great Wall” film
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
Business, soft power, and whitewashing: Three themes in the US media coverage of “The Great Wall” film
Do you wish to request the book?
Business, soft power, and whitewashing: Three themes in the US media coverage of “The Great Wall” film
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
Business, soft power, and whitewashing: Three themes in the US media coverage of “The Great Wall” film
2017
Overview
Applying the grounded theory approach, this study identified three major themes–business, soft power, and whitewashing–in the US media coverage of “The Great Wall” film, which is the biggest co-production between Hollywood and China in history. It also discussed the interconnections among the three themes and the implications of these interconnections. The connection between business and soft power revealed China’s strategy of enhancing its soft power through business collaborations with Hollywood. The connections between whitewashing and business, and between whitewashing and soft power, suggested the dialectical dynamics among them. This complex dynamics would influence the soft power of both China and the United States.
Publisher
SAGE Publications,Sage Publications Ltd
Subject
