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INFLUENCE OF ENVIRONMENTAL ATTITUDES IN IRANIAN ECOTOURIST BEHAVIOUR
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INFLUENCE OF ENVIRONMENTAL ATTITUDES IN IRANIAN ECOTOURIST BEHAVIOUR
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Journal Article
INFLUENCE OF ENVIRONMENTAL ATTITUDES IN IRANIAN ECOTOURIST BEHAVIOUR
2023
Overview
This study investigates the effects of environmental attitudes on pro-environmental behavior. A conceptual model examines the structural relations among environmental attitude, concern, value and knowledge towards pro environmental behavior of ecotourist. 439 Iranian ecotourists from Mashhad mountains were randomly surveyed. This study uses the structural equation model (SEM) to evaluate the factor that influence the pro-environmental behaviors. Results shows that pro-environmental concern, anthropocentric and ecocentric environmental attitude has a significant influence on pro-environmental behavior. Este estudio investiga los efectos de las actitudes medioambientales sobre el comportamiento proambiental. Un modelo conceptual examina las relaciones estructurales entre la actitud medioambiental, la preocupación, el valor y el conocimiento hacia el comportamiento proambiental del ecoturista. Se encuestó aleatoriamente a 452 ecoturistas iraníes de las montañas de Mashhad. Este estudio utiliza el modelo de ecuaciones estructurales (SEM) para evaluar los factores que influyen en los comportamientos proambientales. Los resultados muestran que la preocupación proambiental y la actitud medioambiental antropocéntrica y ecocéntrica influyen significativamente en el comportamiento proambiental.
Publisher
Servicio de Publicaciones, Universidad de Murcia,Universidad de Murcia
Subject
