Journal Article

Assessing service quality in secondary schools: the case of Jordan

Sweis, Rateb, Diab, Hannah, Suifan, Taghrid, Dahiyat, Samer Eid, Mahmoud Saleh, Firas Izzat

2016

Overview

Purpose – Since conducting the literature review revealed that assessing quality in secondary schools has been an unexplored territory, and where most educational service quality research studies have mainly focussed on assessing quality from a student’s perspective in higher education, comes into play with a two-fold objective: first, to identify the quality dimensions most vital to students in a developing country such as Jordan, and then to develop a framework consisting of these dimensions; and second, to investigate the extent of satisfaction of students enrolled into international qualifications in Jordan by measuring the gap between expectations and perceptions. The paper aims to discuss these issues. Design/methodology/approach – A focus group meeting consisting of experts in the field of secondary school education, specifically in internationally recognized qualifications, was conducted. These expert’s objective input helped develop the framework for assessing quality in secondary schools. Findings – A framework was developed specifically to suit private secondary schools in Jordan with reference to the SERVQUAL model. The resulting questionnaire is intended to be distributed to over 200 students enrolled in an international qualification program among private schools in Jordan. Research limitations/implications – The framework could be considered as a form of reality check for schools supplying school administrations in Jordan with a suitable tool to measure whether they are exceeding their students’ expectations. This framework might not be applicable to public schools in Jordan, since it was customized to be applied in schools who have adopted international qualification(s). Originality/value – This study contributes to quality service research that addresses the context of high schools in a developing Middle-Eastern country.

• Publisher: Emerald Group Publishing Limited
• Subject: Benchmarking / Brand loyalty / Corporate image / Customer services / Customizing / Developing countries / Education / Enrollments / LDCs / Literature reviews / Organizational performance / Perception / Popularity / Private schools / Quality / Quality assessment / Quality of service / Secondary schools / Strategy / Students / Studies / Supplying