Asset Details
Do you wish to reserve the book?
Challenging the Conceptualization and Measurement of Distance and International Experience in Entry Mode Choice Research
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
Challenging the Conceptualization and Measurement of Distance and International Experience in Entry Mode Choice Research
Do you wish to request the book?
Challenging the Conceptualization and Measurement of Distance and International Experience in Entry Mode Choice Research
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
Challenging the Conceptualization and Measurement of Distance and International Experience in Entry Mode Choice Research
2009
Overview
Although international entry mode choice has been extensively studied, the empirical results regarding two key antecedents—various forms of distance and international experience—have been equivocal. The authors argue that the conceptualization and measurement of these variables may be contributing to the ambiguous results. They demonstrate that a broader conceptualization of the underlying factors driving the distance construct substantially increases the ability to predict entry mode. Furthermore, when a refined interpretation of international experience is employed, only experience in similar countries affects entry mode selection. Experience in dissimilar countries seems to have no predictive power. These results call for a radical change in how these two key constructs should be operationalized in further entry mode research.
Publisher
American Marketing Association,SAGE PUBLICATIONS, INC
Subject
