Asset Details
Do you wish to reserve the book?
Power structure and pricing in an omnichannel with buy-online-and-pick-up-in-store
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
Power structure and pricing in an omnichannel with buy-online-and-pick-up-in-store
Do you wish to request the book?
Power structure and pricing in an omnichannel with buy-online-and-pick-up-in-store
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
Power structure and pricing in an omnichannel with buy-online-and-pick-up-in-store
2024
Overview
Many firms have recently implemented the buy-online-and-pick-up-in-store (BOPS) strategy on store operations. This paper examines the impact of power structures on the decision of pricing and service level in an omnichannel supply chain with BOPS option. We investigate a two-stage omnichannel supply chain that consists of an online manufacturer and an offline retailer. The manufacturer produces products and adopts an online channel while the retailer sells products on both the traditional and the BOPS channels. Based on game theory analysis, the optimal retail prices in different distribution channels and the retailer’s optimal service quality in an omnichannel supply chain are derived under different power structures. Our results show that the more powerful retailer enjoys a higher profit while the dominant manufacturer may not benefit from its first-move advantage. No dominance among omnichannel supply chain members lead to the highest service level. Our analysis generates managerial insights into the interaction between firms and provides a guide for implementing the BOPS strategy in omnichannel retailing.
Publisher
Springer Nature B.V
Subject
