Asset Details
Do you wish to reserve the book?
Who Is Wary of User Design? The Role of Power-Distance Beliefs in Preference for User-Designed Products
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
Who Is Wary of User Design? The Role of Power-Distance Beliefs in Preference for User-Designed Products
Do you wish to request the book?
Who Is Wary of User Design? The Role of Power-Distance Beliefs in Preference for User-Designed Products
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
Who Is Wary of User Design? The Role of Power-Distance Beliefs in Preference for User-Designed Products
2019
Overview
This article evaluates when a user-design approach is and is not effective in strengthening brand preference. It specifically delves into the role of power-distance beliefs in influencing preferences for user-designed products and brands. The authors demonstrate that low-power-distance consumers prefer user-designed products to company-designed products, whereas this effect is attenuated or reversed for high-power-distance consumers. The authors find process evidence that both feelings of empowerment and values of expertise differentially mediate brand preferences depending on power-distance beliefs, thus extending prior research findings. Field experiments conducted in the United States and cross-culturally (Austria and Guatemala) with Facebook’s advertising platform provide convergent evidence using country and political orientation as managerially accessible proxies. This research sheds light on when and why firms should be wary of user-design approaches, based on how powerdistance beliefs drive consumers’ preferences.
Publisher
Sage Publications, Inc,SAGE Publications,SAGE PUBLICATIONS, INC
Subject
