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Fulfillment of Sport Spectator Motives: The Mediation Effect of Well-Being
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Fulfillment of Sport Spectator Motives: The Mediation Effect of Well-Being
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Journal Article
Fulfillment of Sport Spectator Motives: The Mediation Effect of Well-Being
2013
Overview
Spectator motives have been conventionally used to explain sport spectator behavior, such as word-of-mouth recommendations and revisit intention. A review of the literature suggests that the predictability of spectator motives is both inconsistent and context dependent. We proposed
that these factors can be reconciled by directly examining the role of spectator well-being in the relationship between spectator motives and repatronage behavior. Our findings revealed that spectator well-being significantly mediates the effects of 5 motives, that is, achievement, aesthetics,
knowledge, family, and escape, on sport spectator revisit intention and word-of-mouth recommendations. Future research directions are also discussed.
