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EL UNIVERSO DEL AUTOR EN UN FOLLETO: RETRATO Y NOMBRE PROPIO EN LOS PENSADORES (1922-1924)
by
Merbilhaá, Margarita
in
20th century
/ Advertisements
/ Advertising
/ Argentine literature
/ Argentinian Publishing shield
/ Arte de capa
/ Arte de tapa
/ Authoring
/ Autorialidade
/ Autoría
/ Campo editorial argentino
/ Cover Art
/ Cultural factors
/ Decision making
/ Diversification
/ LANGUAGE & LINGUISTICS
/ Literary history
/ Los Pensadores
/ Mass media
/ Mass media images
/ Periodics and Advertising
/ Popular culture
/ Proper nouns
/ Publicaciones periódicas y Publicidad
/ Publicações periódicas e Publicidade
/ Publishing
2022
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EL UNIVERSO DEL AUTOR EN UN FOLLETO: RETRATO Y NOMBRE PROPIO EN LOS PENSADORES (1922-1924)
by
Merbilhaá, Margarita
in
20th century
/ Advertisements
/ Advertising
/ Argentine literature
/ Argentinian Publishing shield
/ Arte de capa
/ Arte de tapa
/ Authoring
/ Autorialidade
/ Autoría
/ Campo editorial argentino
/ Cover Art
/ Cultural factors
/ Decision making
/ Diversification
/ LANGUAGE & LINGUISTICS
/ Literary history
/ Los Pensadores
/ Mass media
/ Mass media images
/ Periodics and Advertising
/ Popular culture
/ Proper nouns
/ Publicaciones periódicas y Publicidad
/ Publicações periódicas e Publicidade
/ Publishing
2022
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EL UNIVERSO DEL AUTOR EN UN FOLLETO: RETRATO Y NOMBRE PROPIO EN LOS PENSADORES (1922-1924)
by
Merbilhaá, Margarita
in
20th century
/ Advertisements
/ Advertising
/ Argentine literature
/ Argentinian Publishing shield
/ Arte de capa
/ Arte de tapa
/ Authoring
/ Autorialidade
/ Autoría
/ Campo editorial argentino
/ Cover Art
/ Cultural factors
/ Decision making
/ Diversification
/ LANGUAGE & LINGUISTICS
/ Literary history
/ Los Pensadores
/ Mass media
/ Mass media images
/ Periodics and Advertising
/ Popular culture
/ Proper nouns
/ Publicaciones periódicas y Publicidad
/ Publicações periódicas e Publicidade
/ Publishing
2022
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EL UNIVERSO DEL AUTOR EN UN FOLLETO: RETRATO Y NOMBRE PROPIO EN LOS PENSADORES (1922-1924)
Journal Article
EL UNIVERSO DEL AUTOR EN UN FOLLETO: RETRATO Y NOMBRE PROPIO EN LOS PENSADORES (1922-1924)
2022
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Overview
On the basis of cover art and advertising development at the beginning of the twentieth century, at a key time of periodics publishing History in Argentina (in terms of the offer of growth and diversification), this work analyzes the uses of writer's portrait in Los Pensadores between 1922 and 1924, the booklet with which Antonio Zamora (1896-1976) launched Claridad publishing house. On one hand, the analysis of this periodics covers, as well as other composition decisions, allows to compare the strategies of both periodical press and cheap book publishers in the 1920 publishing field. On the other hand, different material features such as the choice of images or graphical and editorial decisions lead to give an account of their taking part in the process of author's figure fixing on the book artefact. By this way, they also give empiricity to author's function, under media regime and in the context of mass culture.
Publisher
Universidad Nacional de la Pampa,Instituto de Investigaciones Literarias y Discursivas (IILyD). Facultad de Ciencias Humanas, Universidad Nacional de La Pampa,Universidad Nacional de La Pampa
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