Asset Details
Do you wish to reserve the book?
The role of creative self-efficacy and intrinsic motivation in delighting customers: The mediating role of positive psychological capital
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
The role of creative self-efficacy and intrinsic motivation in delighting customers: The mediating role of positive psychological capital
Do you wish to request the book?
The role of creative self-efficacy and intrinsic motivation in delighting customers: The mediating role of positive psychological capital
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
The role of creative self-efficacy and intrinsic motivation in delighting customers: The mediating role of positive psychological capital
2018
Overview
Delighting customers is attracting considerable attention of researchers from aruond the globe. So, the current study examines frontline employees' perceptions to perform delightful services by highlighting the effect of creative self-efficacy and intrinsic motivation through the intervention of positive psychological capital. Simple random sampling technique was applied to choose the sample. The data was gathered from different service-related brands working across Punjab, Pakistan. Partial Least Square Structural Equation Modeling (PLS-SEM) was used to test the model. The findings of this study assert that both creative self-efficacy and intrinsic motivation have a direct and indirect impact on employees' behavior to perform delightful services. The outcome of the study has significant theoretical and practical contributions.
Publisher
Johar Education Society, Pakistan (JESPK),Johar Educational Society, Pakistan,Johar Education Society
