Journal Article

Small firm growth as a function of both learning orientation and entrepreneurial orientation

Pett, Timothy L, Ring, J. Kirk, Wolff, James A

2015

Overview

Purpose – The purpose of this paper is to investigate the relationship between learning orientation (LO), entrepreneurial orientation (EO), and firm growth in small- and medium-sized firms (SMEs). The authors theoretically argue for a mediation effect of EO on the relationship between LO and growth. The study considered how companies that value learning enact actions to affect firm outcomes. This is particularly important for small firms that may not be capable of withstanding significant shocks in the marketplace. Design/methodology/approach – The research design employed the survey method for data gathering and resulted in 105 completed responses from CEOs/presidents of SMEs. To examine the construct validity of the measurement dimensions the authors used a multistage process. Additionally, the authors employed a competing models analytic design to determine the presence and strength of mediating effects of the EO construct. Findings – The findings empirically demonstrate the notion that firm cultural values embodied in a LO and translated into action behaviors by an EO is positively related to SME growth and adaptation. The research also supports the notion that learning is an important element in opportunity recognition insofar as opportunity recognition is entrepreneurial or reflecting an EO. SMEs that are open to learning may identify opportunities to exploit through an EO that facilitates growth. In the face of dynamic external environments and competitive conditions SMEs are well served by being more creative and entrepreneurial. Research limitations/implications – The design of the study is limited by single source, key respondents in SMEs, and has the potential for common method bias even though the authors tested for this effect successfully. Originality/value – The study contributes to the literature by examining how learning and an orientation toward entrepreneurial behavior affect the growth of firms. These findings will be of value to both scholars and entrepreneurs.

• Publisher: Emerald Group Publishing Limited
• Subject: Adaptation / Behavior / Business growth / Decision making / Entrepreneurial skills / Entrepreneurship / Liability / Profitability / Profits / Small & medium sized enterprises-SME / Small business / Strategic management / Strategy