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Magazine Article
Yoga on a bike
2007
Overview
No Screamers Allowed In search of gentler, less macho spin classes, Julie Rice went to Reebok Sports Club, where she discovered spinstructor Ruth Zukerman, who incorporated yoga breathing and encouraged riders to fuel their sprints by releasing frustrations. Zukerman brought the product; Rice, an ex-talent executive, the management skills; and Cutler the financial savvy and the majority of the funding (she'd invested in Izze (2), a carbonatedfruit-juice company; Pepsi bought the start-up, and her payout became SoulCycle's seed money).
Publisher
Vox Media, LLC,Vox Media
Subject
