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Consumers in postmodern society and alternative food networks: the organic food fairs case in Sicily
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Consumers in postmodern society and alternative food networks: the organic food fairs case in Sicily
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Journal Article
Consumers in postmodern society and alternative food networks: the organic food fairs case in Sicily
2012
Overview
Le nouveau comportement des consommateurs contraste avec la vision d'un consommateur rationnel qui veut maximiser son utilite en fonction de son revenu. Aujourd'hui, les gens ont tendance a avoir differents comportements en fonction de plusieurs occasions d'achat. A cet egard les aspects ethiques et altruistes jouent un role important. Ces tendances doivent etre considerees comme faisant partie d'un nouveau paradigme social qui voit l'emergence d'une societe postmoderne, ou les consommateurs ont tendance a utiliser le marche comme une arene dans laquelle des problemes politiques, ethiques et environnementaux sont souleves, tout en creant une nouvelle vague de consommation alternative qui prend le nom de \"consumerisme politique\". Dans cet article nous essayons de comprendre comment les nouvelles modalites de consommation refletent les caracteristiques de la societe postmoderne, en partant d'une etude de cas qui prend en compte une Foire bio en Sicile.
Publisher
Edizioni Dedalo,Universita degli Studi di Bologna
Subject
