Asset Details
Do you wish to reserve the book?
A Wicked Opportunity?: Exploring an Entrepreneurial Strategy for Global Social Value Creation within Multinational Corporations
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
A Wicked Opportunity?: Exploring an Entrepreneurial Strategy for Global Social Value Creation within Multinational Corporations
Do you wish to request the book?
A Wicked Opportunity?: Exploring an Entrepreneurial Strategy for Global Social Value Creation within Multinational Corporations
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Dissertation
A Wicked Opportunity?: Exploring an Entrepreneurial Strategy for Global Social Value Creation within Multinational Corporations
2021
Overview
Multinational corporations (MNCs) face the prospect of increased mandatory environmental, social, and governance (ESG) reporting requirements spurred by changing market demands from stakeholders for more sustainable products and services. MNCs must address this change while competing with mission-driven, social enterprises. The proactive exploration of an entrepreneurial strategy for social value creation to address this evolving role of business in society is imperative for MNC managers. This dissertation identified entrepreneurial strategy elements that support the creation of social value on a global scale within existing for-profit MNCs. An evidence-based, realist review methodology applying mixed evidence synthesis techniques was used to identify entrepreneurial strategy elements. Qualitative, quantitative, and mixed-method, peer-reviewed empirical studies were examined to determine which entrepreneurial strategy elements work for whom, how, and under what circumstances they can be applied. The findings indicated entrepreneurial elements supporting global social value creation include entrepreneurial ecosystem building, embedding within the issue’s social context, and persuasive marketing techniques to build awareness and collective action. When deployed within a proactive, innovative, and risk-taking organizational environment with an entrepreneurial management mindset, these strategy elements have an increased likelihood of achieving the intended value creation outcome. Based on these findings, an entrepreneurial strategy can be applied within the MNC context for the creation of global social value.
Publisher
ProQuest Dissertations & Theses
Subject
ISBN
9798352950623
