Book Chapter

Sustainability by design

Shubert, J. Janelle, Kiser, Cheryl, Leipziger, Deborah

2014

Overview

This chapter is based on classroom discussions and interviews from 2011 and 2012, and does not represent a totality of the activities in which the company is engaged. The diagram at the beginning of the chapter is meant to orient the reader as to the contents of the chapter rather than the breadth of issues covered by the company. This chapter explores how Target acts as an influencer, impacting public policy issues like drug addiction and safety in the community, while redesigning the retail experience. Target aims to create stores that are sustainable by design and run responsibly. The company will have sixteen Leadership in Energy and Environmental Design certified stores in the United States by fiscal year-end 2013, and is pursuing certification for all 124 stores opening in Canada in 2013. Target makes its employees a top priority. The company invests in career development with training and mentoring programs, talent management, and regular performance reviews. Social value creation is about addressing social dilemmas. Target’s deep roots in the community help the company to be an influencer. Target’s close relationship with the communities in which it is based helped the company to communicate with concerned stakeholders. The communication strategy allowed for an alignment of values between parents, the community, and Target.

• Publisher: Routledge,Taylor & Francis Group
• Subject: Business ethics / Business innovation / Entrepreneurship
• ISBN: 9781906093990, 1906093997, 9781907643972, 1907643974