Asset Details
Do you wish to reserve the book?
Community-Based Social Marketing
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
Community-Based Social Marketing
Do you wish to request the book?
Community-Based Social Marketing
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Magazine Article
Community-Based Social Marketing
2007
Overview
Various aspects related to community-based social marketing (CBSM) were investigated. The most widely used approach to changing was the information campaign. The campaigns distributed information to educate the community about a particular problem or behavior. The greatest limitation of awareness campaigns was that they tended to focus on the high percentage of people who did the wrong thing, or the very small percentage that did the right thing. It was essential to choose a behavior that was linked with the desired outcome. The results indicated that focusing on a single behavior was much more likely to result in behavior change compared to providing laundry lists of things to do. It was concluded that the CBSM approach was used successfully to change a wide range of environmentally responsible behaviors.
Publisher
J.G. Press Inc
Subject
