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Spreading the Word: The Machinery
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Book Chapter
Spreading the Word: The Machinery
2013,2012
Overview
This chapter focuses on the well‐oiled machine that Beijing has developed to make sure its media message is properly and uniformly delivered and to craft and control that message by making decisions at the top and letting those coverage guidelines filter down to the provinces with ever‐increasing speed. Cogs in the machine are many and varied, ranging from placement of a Communist Party secretary in the top ranks of most major media, to frequent phone calls and memos sent by the Propaganda Ministry to senior editors at those same media. The chapter further provides an insight into the rise of the Internet as a new major media force with China officially surpassing the United States in 2008 to become the world's biggest online market based on the number of web surfers.
Publisher
John Wiley & Sons, Incorporated,John Wiley & Sons, Inc
Subject
ISBN
9780470828533, 0470828536
