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The Effect of Cognitive Dissonance on Perceived Quality and Perceived Risk Caused by Country of Origin Misclassification Awareness
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The Effect of Cognitive Dissonance on Perceived Quality and Perceived Risk Caused by Country of Origin Misclassification Awareness
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Journal Article
The Effect of Cognitive Dissonance on Perceived Quality and Perceived Risk Caused by Country of Origin Misclassification Awareness
2022
Overview
Globally, country-of-origin and its effects, has been among the most recent and fruitful areas of research. Through this exploratory study done, the researcher used quantitative approach which is based on surveys' for consumers, the purpose is to study and measure the cognitive dissonance resulted from the country-of-origin misclassification awareness, the research is conducted as a mall intercept. The study showed significant cognitive dissonance after knowing the real country of origin , testing the perception of value, before and after the real country of origin gave insights on how significant the results were, our study demonstrates that respondents after feeling cognitive dissonance.
Publisher
جامعة عين شمس - كلية التجارة
Subject
