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The Role of Podcast Marketing in Encouraging University Students to Volunteer in Social Work
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The Role of Podcast Marketing in Encouraging University Students to Volunteer in Social Work
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Journal Article
The Role of Podcast Marketing in Encouraging University Students to Volunteer in Social Work
2023
Overview
The social mission of higher education is being replaced with pragmatic goals, while the popularization of volunteerism among younger generations as a trend is reflected in the support provided to organized youth groups that often function in universities and colleges. The purpose of this study is to discover the role of podcast marketing in encouraging university students at Jordan University to volunteer in social work. The study provided data collected by the researcher through qualitative interviews applied to 100 business college students at Jordan University in the second semester year 2022-2023, as it shows an introduction to the extent of interest of students at Jordan University in local volunteer work through podcast marketing efforts, and that shows that there is a clear role for podcast marketing in encouraging Jordan University students to volunteer in social work, especially in local society, with balance to podcast content and also the target market that one is attempting to attract.
Publisher
جامعة عين شمس - كلية التجارة
