Asset Details
Do you wish to reserve the book?
A Multimodal Analysis of Ethiopian Memes on the Facebook Group Ethiopian vs. Egyptian Meme War
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
A Multimodal Analysis of Ethiopian Memes on the Facebook Group Ethiopian vs. Egyptian Meme War
Do you wish to request the book?
A Multimodal Analysis of Ethiopian Memes on the Facebook Group Ethiopian vs. Egyptian Meme War
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
A Multimodal Analysis of Ethiopian Memes on the Facebook Group Ethiopian vs. Egyptian Meme War
2023
Overview
Internet memes are an emerging genre currently prevalent in computer mediated discourse (CMD). Image macro memes which consist of a still image with added text are now widely used to portray political ideologies, ethnic stereotypes as well as gender representation. In the present study, a sample of memes was purposefully collected from the Facebook group Ethiopian vs. Egyptian Meme War, posted by Ethiopian users in 2020 and 2021 in relation to the Grand Ethiopian Renaissance Dam (GERD), with special focus on memes portraying Egypt and Egyptians. Drawing on Machin and Mayr's (2012) framework for Multimodal Critical Discourse Analysis (MCDA), the researcher analyzes the visual and textual elements of the selected memes with the aim of exploring the representation of Egypt and Egyptians on social media by Ethiopian meme makers against the backdrop of the GERD crisis. The findings reveal that selected memes may be distinguished as harmful memes since they depict Egypt and Egyptians in a derogatory and offensive way through both visual and verbal elements.
Publisher
جامعة كفر الشيخ - كلية الآداب
