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Semiotic Analysis of Health Significance in Digital Media Campaigns
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Journal Article
Semiotic Analysis of Health Significance in Digital Media Campaigns
2024
Overview
This study aims to examine the emoticons and implicit connotations of health campaign content on YouTube using semiological analysis, relying on the asymptotic integration methods of French semiologists Christian Metz and Roland Barthes. The goal is to highlight the health-related meanings manifested in the various audiovisual formats under study. By applying the semiological analysis methodology to the audiovisual format represented by the media campaign titled ''Smoking... Slow Death'' posted on YouTube, we conclude that deep reading of the format contributes directly to aligning the media campaign with health values and societal behaviors, particularly through its multimedia features. This campaign effectively creates a behavioral model that serves as a cornerstone for any educational and awareness efforts in the health field.
Publisher
جامعة الجزائر 2 - كلية اللغة العربية وآدابها واللغات الشرقية
Subject
