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Book Chapter
CONCLUSION
2005
Overview
By the time of Wertham’s death in 1982, his position within the burgeoning field of mass media studies was by no means secure. Indeed, his exit from the field can be traced through the codification of the research in some early textbooks. Shearon Lowery and Melvin De Fleur’s 1983Milestones in Mass Communication Research: Media Effectshas played a key role in legitimizing the empirical paradigm in popular culture research. The book defined the importance of eleven key milestones in the history of this research, beginning with the Payne Fund studies and concluding with the surgeon general’s report on television
