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A Meta-Analytical Approach toward development of a Comprehensive Measurement Scale for Consumers' Perceived Risks from Innovative Offerings
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A Meta-Analytical Approach toward development of a Comprehensive Measurement Scale for Consumers' Perceived Risks from Innovative Offerings
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Journal Article
A Meta-Analytical Approach toward development of a Comprehensive Measurement Scale for Consumers' Perceived Risks from Innovative Offerings
2016
Overview
The risks perceived by the customer from organizations' new offerings can be attributed to as a major driver which will determine the proclivity for adoption and potential for life cycle advancement and proliferation in the consumer market. Based on a prior research endeavor which generated two consolidated components namely product-related factors and consumer-related factors to respectively group the various perceived risk elements and variables, this paper works on developing a metaanalytical framework which congregates these riskinducing factors in accordance with their seminal literature insights and explanative. The research further attempts to operationalize these risk-bearing components for empirically measuring the respective variables in an effort toward proposing the development of a comprehensive measurement scale for consumers' perceived risks from innovative offerings.
Publisher
Advances in Management
Subject
