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Fighting the Gravity of Average Performance
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Journal Article
Fighting the Gravity of Average Performance
2020
Overview
Strategy has always been about defying averages--doing something exceptional that earns a company correspondingly exceptional rewards in the market. Today, that is still true, but the relentless churn and volatility in the business environment mean that simply outperforming the average is not enough. Rather, the true test of leadership is continuing to outperform over time. Here, Reeves et al examine the relative performance of 22,000 companies, looking specifically at how they compete within their sector and how long top performers can remain at the top.
Publisher
Massachusetts Institute of Technology, Cambridge, MA
