Asset Details
Do you wish to reserve the book?
Feeling my way through gendered and racialized spaces: Lessons from a local football advertisement
Hey, we have placed the reservation for you!
By the way, why not check out events that you can attend while you pick your title.
Oops! Something went wrong.
Looks like we were not able to place the reservation. Kindly try again later.
Are you sure you want to remove the book from the shelf?
Feeling my way through gendered and racialized spaces: Lessons from a local football advertisement
Do you wish to request the book?
Feeling my way through gendered and racialized spaces: Lessons from a local football advertisement
Please be aware that the book you have requested cannot be checked out. If you would like to checkout this book, you can reserve another copy
We have requested the book for you!
Your request is successful and it will be processed during the Library working hours. Please check the status of your request in My Requests.
Oops! Something went wrong.
Looks like we were not able to place your request. Kindly try again later.
Journal Article
Feeling my way through gendered and racialized spaces: Lessons from a local football advertisement
2020
Overview
In this article, I present my analysis of an advertisement for a local professional football team. Central premises here include the conceptualization of adult learning as occurring holistically in the course of everyday encounters, and Sara Ahmed’s (2004, 2007a, 2007b, 2010, 2014) thoughts on the social function of affect, especially happiness or “good feeling.” I draw, too, on Gillian Rose’s (2007) writing on visual methods, particularly the semiotic and psychoanalytic approaches that fit especially well with Ahmed’s ideas. I explore how the advertisement’s representation of gender and race work affectively with and for its viewers to tap into both human impulses and hegemonic ideologies. This analysis contributes to scholarship in adult education, especially for those who take up the multidimensionality of learning and who underpin their work with an emphasis on social justice.
Publisher
The Canadian Association for the Study of Adult Education
Subject
