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Investigating the Factors Affecting Customer's Satisfaction Towards Mobile Money Transfer Service: Moderating Role of Attitude
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Journal Article
Investigating the Factors Affecting Customer's Satisfaction Towards Mobile Money Transfer Service: Moderating Role of Attitude
2022
Overview
To attain high level of customer satisfaction, financial sector is now placing much importance on service quality and superior customer value (Ahmed, College, Rayhan, Islam, & Mahjabin, 2011). Since success of a firm is dependent upon new and innovative services and how much the firm is determined in providing superior customer value, therefore, perceived value plays role of an important mediator between customer attitude, trust and satisfaction (Amin, Rahman, Rahim, & Abdul-Razak, 2013). According to business ethics are the principles that address any ethical issues that arise from business practices. According to Roman and Ruiz (2005), retailers must show ethical behavior when interacting with customers, as this will contribute towards building long-term relationship and customer satisfaction.
Publisher
ARRAY Development
Subject
