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Factors Influencing Shopper’s Purchase Intention on Live-Streams in Malaysia during Covid-19
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Factors Influencing Shopper’s Purchase Intention on Live-Streams in Malaysia during Covid-19
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Journal Article
Factors Influencing Shopper’s Purchase Intention on Live-Streams in Malaysia during Covid-19
2022
Overview
In Malaysia, live-stream shopping is becoming increasingly popular. Varshneya, Pandey, & Das (2017) and Sharma & Garga (2020) argued against requiring or specifying the importance of consumers' purchase intent in the marketplace. However, there has been limited research to identify factors influencing consumer purchase intention in Malaysia's live-stream shopping lifestyle
Publisher
NeuroQuantology
Subject
