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Factors affecting spectator attendance at NCAA Division II football games
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Dissertation
Factors affecting spectator attendance at NCAA Division II football games
1996
Overview
The purpose of this study was to analyze the contribution of selected determinants in explaining the variation in spectator attendance at NCAA Division II football games. The variation was explained through the use of an economic demand model that was constructed through a multiple regression process. The findings of this study may aid Division II athletic administrators who are attempting to increase revenues attracting additional spectators to football contests. Data were collected regarding spectator attendance during the 1994 season from 95 of the 140 institutions (67.86%) that competed in Division II football. The results revealed that several factors significantly contributed to explaining the variation in game-specific spectator attendance. These factors included winning percentage, the presence of promotional activity and the price of a general admission ticket. In addition, the size of the local population and the number of full-time enrolled students of the institution hosting the contest significantly affected spectator attendance. The results also showed that factors such as the age of the stadium, weather, and the regional population surrounding the home institution did not significantly affect spectator attendance. Overall, 10 of the 22 determinants were found to be significant determinants. The final economic demand model explained 48.89 percent of the variation in NCAA Division II spectator attendance for games played during, the 1994 season.
Publisher
ProQuest Dissertations & Theses
Subject
ISBN
9798209474586
