Journal Article

Evolution and Dynamics of India's Cosmetic Industry: A Century of Consumer Preferences, Digital Transformation, and Emerging Trends

Gupta, Sarita, Mulekar, Vrushang, Katkar, Neena, Mahajan, Aishwarya

2024

Overview

This research looks at how India's cosmetics sector has changed over the last 100 years due to changes in customer preferences, technology developments, and changing legal frameworks. It follows significant historical moments, from the arrival of global behemoths in the 1960s to more contemporary fads like social media marketing, organic products, and e-commerce. Using a quantitative and exploratory methodology, the study attempts to evaluate consumer preferences, market size, emerging trends, growth factors, and marketing tactics. Important conclusions include the industry's valuation of almost $6 billion, its 3% yearly growth rate, and the increasing focus on affordability. The move toward natural products, the impact of social media, and the growth of vegan and cruelty-free options are all highlighted in the conclusion.

• Publisher: Chetana's R.K. Institute of Management and Research (CRKIMR)
• Subject: Consumer behavior / Cosmetics / Cosmetics industry / Digital marketing / Digital technology / Digital transformation / Disposable income / Electronic commerce / Environmental impact / Growth factors / Growth rate / Influencer marketing / Natural products / Personal grooming / Social networks / Sustainability / Trends / Veganism