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Ability to engage and connect is essential for success - your business depends on it
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Newspaper Article
Ability to engage and connect is essential for success - your business depends on it
2013
Overview
They assume the audience cares, that the audience wants to listen, and that the audience understands - or most commonly it's assumed they understand - in the same way the presenter does. These assumptions lead to a total disconnect and lack of engagement between a speaker and the audience. Finally, and most dangerously, is the culture of apathy that exists in many businesses in relation to the effort and skill that is required to give a successful presentation. A mental attitude of \"It'll be grand\", or \"Sure I know it all in my head\", is at the heart of this issue. Emma Ledden is a former TV presenter and author of 'The Presentation Book'. www.presentingtosell.com
Publisher
Independent News & Media
Subject
