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Run business-to-business sales on data, not hunches
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Newspaper Article
Run business-to-business sales on data, not hunches
2016
Overview
DECISION-making at big business-to-business companies is often skewed by anecdote and myth: the most vocal salesman's worried report about a competitor's latest move, or a customer complaint that happened to be fielded by a senior executive.
Publisher
Business Mirror
Subject
