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Treasurer to push for lottery ad budget Senate president still firmly opposed to idea
by
Cohen, Michael
in
Advertising campaigns
/ Advertising expenditures
/ Birmingham, Thomas
/ Budgets
2000
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Do you wish to request the book?
Treasurer to push for lottery ad budget Senate president still firmly opposed to idea
by
Cohen, Michael
in
Advertising campaigns
/ Advertising expenditures
/ Birmingham, Thomas
/ Budgets
2000
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Treasurer to push for lottery ad budget Senate president still firmly opposed to idea
Newspaper Article
Treasurer to push for lottery ad budget Senate president still firmly opposed to idea
2000
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Overview
The state lottery may well be the only billion-dollar business in Massachusetts that does no advertising, but state Treasurer Shannon P. O'Brien thinks it may be time to change that. \"This is a time of change for the lottery,\" Ms. O'Brien said. \"We've seen some areas slowing and declining. As with any product, there is a saturation point. Without a real push to expand the games, there will be a leveling off.\" Between 1998 and 1999, sales dipped for the Numbers Game, Mass Cash, Megabucks and Mass Millions. Overall lottery sales increased 4.8 percent, however, because of growth in Keno, The Big Game and instant scratch tickets.
Publisher
GateHouse Media, Inc
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