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Trade Publication Article
DAVOS OR DENIAL
2007
Overview
The World Economic Forum's annual meeting in Davos does strange things to some people -- those who attend and those who look on from the outside imagine global conspiracies hatched behind barbed wire. Given the hype, perpetuated by the media it is easy to get spooked by the stories if you have never been there before. You want to go to Davos prepared to make it, at the very least, a week well spent. First-timers, for example, generally underestimate the number of business cards needed (one is forever exchanging). Owing to increasing delays due to greater security, expect a lot of queuing when shuttling between hotels and the Congress Hall. Here are a few other simple tips: 1. Give in to the seduction of serendipity. 2. Pay attention to content and format. 3. Mind your manners. 4. Throw your own party. 5. Step outside your comfort zone.
Publisher
Chief Executive Magazine, Incorporated
