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Speechwriting Insights: Themes, Titles & Gremilins
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Journal Article
Speechwriting Insights: Themes, Titles & Gremilins
1989
Overview
When preparing a speech, the writer's first responsibility is to give a designated message a theme or framework that enhances the presentation. A speech theme, the verbal framework or pattern that is carried through the structure of the speech, can be fundamental and organic or superficial and decorative. Titles are chosen to identify, to add color, and to provide the theme that can be woven through the text. Titles with subtitles that combine literal and dramatic elements can be very effective. Mistakes (gremlins) that can damage or destroy the effectiveness of a speech include glaring errors, such as attributing a quote to the wrong person, and oral blunders. To write a good speech, the writer must consider the capabilities of the speaker and rely on rehearsal sessions to identify and correct problem areas in the presentation.
