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Trade Publication Article
services update
2004
Overview
As a group, the community of independent banks represents a broad market of potential customers. However, individually, many of the institutions do not have the assets necessary to invest heavily in third-party services. ICBA's member services can serve as a critical avenue to reach that potential market. On the face of it, ICBA's services allow vendors to license the ICBA name and logo. But it's more than that. They try to work with the vendors to make sure the services provide ongoing value for their members. Here's how the process of picking a vendor works. First, ICBA identifies a need. Staff passes those proposals on to the chairman and vice chairman of ICBA's Bank Services Committee. The entire process can take more than a year. In part, the schedule is dictated by the Bank Services Committee's twice-annual meeting. The proposed service must provide members cost savings or revenue not available to nonmembers.
Publisher
Independent Community Bankers of America
