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Trade Publication Article
Our View(TM)
2005
Overview
To bring back growth, the industry needs to get behind personality radio wherever it is programming new music. Satellite radio is in the same position that FM was 35 years ago. When satellite radio provides personality-based programming that can break new artists, the industry should step up to the plate with support for promotions and contests that underwrite and promote the medium. When opportunities to advertise emerge, these should be supported as well.
