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The making of great ideas
by
Brower, Tracy
in
Creativity
/ Empowerment
/ Innovations
/ Work environment
2019
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The making of great ideas
by
Brower, Tracy
in
Creativity
/ Empowerment
/ Innovations
/ Work environment
2019
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Trade Publication Article
The making of great ideas
2019
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Overview
A recent study by Steelcase and Microsoft reports 77% of people believe creativity is a 21st century job skill, but according to the Adobe State of Create Study, 69% of people don't believe they're living up to their creative potential, and 61% of leaders say they don't believe their company is creative, according to Forrester Research's 'The Creative Dividend'. To create the conditions for creativity, we need to shift our perspectives: * From hierarchical approaches in which decisions are made by the highest-paid person in the office (HiPPO) to a networked model where the network is tapped for the best solution. * From limiting creative expectations to certain roles, to empowering everyone to think and act creatively no matter their role. * From granting the best technology on the basis of status, to making technology available equally. * From managing with lots of rules to empowering people to make things happen within a set of key principles. Place matters for creative expression, creative confidence and creative productivity. Because it is one of the most explicit artefacts of culture.
Publisher
Redactive Publishing Ltd
Subject
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