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America's Global Reputation Isn't Bouncing Back Anytime Soon
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America's Global Reputation Isn't Bouncing Back Anytime Soon
2020
Overview
Donald Trump used to care what the world outside America thought of him.Before he ran for president, he was focused on turning his business into a global brand. The name \"Trump\" was supposed to connote all the luxury and success of the elite lifestyle. Trump hotels, Trump golf courses, Trump books and TV shows and knick-knacks: Donald Trump's ability to sell all of that depended on his reputation as a globally successful businessman and negotiator.Sure, the guy was a fraud. He wasn't so much a negotiator as a shake-down artist. His businesses failed and went bankrupt. He had to be bailed out by his father and, later, by unscrupulous bankers. Everything about Donald Trump was a lie even before the man opened his mouth, which then added exponentially to the mendacity. But Trump has built his brand on the basis of perception. With his Brioni suits and inflated asset sheet, the man looks the part of a billionaire well enough to have played one on television. His hotels appear to be expensive, his casinos glitzy, and his golf courses well-groomed. His reality TV show The Apprentice was edited to make its star look managerial rather than erratic and foolish. Then Trump moved from reality show to reality. Even with a team of spinmeisters, Donald Trump in the White House lost control of perceptions. His presidency couldn't be re-edited to make him look good. The corrupt underlings, the outrageous nepotism, the impeachable offenses in foreign policy, the brazen shiftof wealth upward, and the coddling of dictators were all on full display well before the pandemic hit and the economy tanked. The world outside the United States is not fooled, however.
