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Trade Publication Article
Connection is Changing Healthcare
2022
Overview
How Real Chemistry is making medicine more inspiring than sneakers \"Healthcare's biggest challenge has long been connecting with the audience,\" said Real Chemistry's chief creative officer, Frank Mazzola. Real connection At Real Chemistry, connection is fostered in two very distinct ways, Mazzola explained at the outset - \"through AI-powered insights on the analytics and data side,\" and through having \"real, in-person conversations with people who have or treat the condition at hand.\" Potential perfection As for future divinations, for Mazzola, \"it comes down to leaning into AI to really understand our target audience better.\"
Publisher
Haymarket Media, Inc
Subject
