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Why millennials are key for Europe's health-food marketeers
2018
Overview
What is clear from the results of the study is the millennial audience is a key one for food manufacturers to target if they want to grow the sales of their healthy (or healthier) products in the future.Wellness attributes in food are a strong driver for growth now and for the future and the research shows some clear opportunities food manufacturers can capitalise to capture their share of the valuable millennial audience.Helping to provide meal choices that make it easier for people to feel that they are shopping healthily, either by working with the retailers on bundling products as meal solutions, or developing products that can easily be prepared in a healthy way is another way manufacturers can make their products attractive.
Publisher
GlobalData plc
Subject
