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India reloaded : inside India's resurgent consumer market
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Book
India reloaded : inside India's resurgent consumer market
Available to read in the library!
Overview
\"Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience\"-- Provided by publisher.
Publisher
Palgrave Macmillan
Subject
ISBN
9781137367099, 1137367091
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HC440.C6 S56 2015 | 1 | BOOK | AUTOSTORE |
