Book

Inside the mind of the shopper : the science of retailing

Sorensen, Herb, 1944- author, Heckman, Mark, author, Sorensen, James, author

Overview

\"The book uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Sorensen analyzes consumer behavior--how shoppers make buying decisions as they move through supermarkets and other retail stores--and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the 'quick trip' shopper'; make the most of all three 'moments of truth'; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities.\"--Provided by publisher.

• Publisher: Pearson Education Inc.
• Subject: Consumer behavior. / Marketing. / Retail trade. / Merchandising.
• ISBN: 9780134308920, 0134308921

Item info:

1 item available

1 item total in all locations

Holdings :

Call Number	Copies	Material	Location
HF5415.32.S66 2017	1	BOOK	BUSINESS