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Cultural marketing and metaverse for consumer engagements
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Book
Cultural marketing and metaverse for consumer engagements
Available to read in the library!
Overview
\"The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and affected by Cultural marketing. 4. How does culture act as a base for the marketing ecosystem?\"-- Provided by publisher.
Publisher
IGI Global Publisher of Timely Knowledge
Subject
ISBN
9781668483121, 9781668483138
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF5415 .C789 2023 | 1 | BOOK | AUTOSTORE |
