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Value proposition design : how to create products and services customers want
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Value proposition design : how to create products and services customers want
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Book
Value proposition design : how to create products and services customers want
Available to read in the library!
Overview
The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.
Publisher
John Wiley & Sons
Subject
ISBN
9781118968055, 1118968050
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF5415.5.O87 2014 | 1 | BOOK | BUSINESS |
