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Repositioning : marketing in an era of competition, change, and crisis
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Repositioning : marketing in an era of competition, change, and crisis
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Book
Repositioning : marketing in an era of competition, change, and crisis
Available to read in the library!
Overview
Explains how marketers can evolve the original positioning of their products, brands, and organizations to meet the new demands of a transformed economy, including specific advice on how to attack and weaken competitors.
Publisher
McGraw-Hill
Subject
ISBN
9780071635592, 0071635599
Item info:
1
item available
1
item total in all locations
| Call Number | Copies | Material | Location |
|---|---|---|---|
| HF5827.2.T76 2010 | 1 | BOOK | BUSINESS |
