MbrlCatalogueTitleDetail

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التسويق الرقمي
التسويق الرقمي
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التسويق الرقمي
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التسويق الرقمي
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التسويق الرقمي
BOOK

التسويق الرقمي

2024
Overview
يقدم هذا الكتاب دليلاً استراتيجياً شاملاً لمفاهيم وأدوات التسويق الرقمي الحديث، مصمماً لرواد الأعمال والمسوقين الذين يسعون لبناء حضور رقمي فعال ومستدام. يتناول المؤلف ريان ديس -أحد أبرز رواد المجال- هيكلية بناء \"قمع التسويق\" (Marketing Funnel) بشكل علمي، موضحاً كيفية تحويل الزوار إلى عملاء دائمين عبر استراتيجيات المحتوى، وسائل التواصل الاجتماعي، البريد الإلكتروني، والإعلانات الممولة. يركز الكتاب على الجانب التطبيقي، مقدماً أساليب قياس الأداء وتحسين العائد على الاستثمار (ROI) في بيئة رقمية شديدة التنافسية. يُعد هذا المرجع أداة تعليمية وتطبيقية لا غنى عنها للمحترفين والطلاب الذين يتطلعون لفهم تقنيات التسويق الرقمي الحديثة وتطبيقها لتحقيق نمو ملموس في الأعمال التجارية.
Item info:
2 items available
2 items total in all locations
Holdings :
Call Number Copies Material Location
HF 5415.1265 D45125 2024 1 BOOK BUSINESS
1 BOOK WAITINSERT